‘Ideas Culture’  provides a global team of ‘Ideas Agents’ to deliver up to 100 fresh ideas to a business – overnight!

As ‘Ms Megabyte’, Yvonne Adele made technology accessible. Now she’s promoting creativity to expand business horizons, with clients such as NAB, LJ Hooker and Microsoft.

Yvonne, what was the idea that first got the ball rolling?

Starting Ideas Culture two years ago was through necessity. Ms Megabyte was fading in popularity because technology became easier to use.

I knew I wanted to continue being a Professional Speaker so asked myself : What is the second most common thing people come to me for help with? (The first being tech!)

It was Ideas. So I researched everything I could about the idea generation / creative thinking process and realised I had a unique way of getting ideas.

But most recently, we had a boost in the business, and it was due to this idea:

Ideas While You Sleep – an overnight brainstorming service for stretched businesses that taps into a team of Ideas Agents globally.

What got you excited enough about the idea to put it into motion?

I floated the idea of ‘Ideas while you sleep’ to my Twitter network (then approx 2000, now over 4000) to see if I could get enough people registering as Ideas Agents.

I had hundreds within days. Then floated the idea with a cross section of clients who all said they would try it.

Where did the name for your business spring from?

Ideas Culture was created in 2007 after I’d been Ms Megabyte for 12 years.

I wanted a business name that encapsulated exactly what we offered. We assist businesses to build a culture of ideas.

What sets Ideas Culture apart?

We offer a fully supported foundation for idea generation via three services.

Ideas While You Sleep – we do the thinking for you. Overnight.

Ideas With You – we facilitate a brainstorm with your own team, at your office or off-site.

Ideas Via You – we act as a ‘secret weapon’, feeding you team building and brainstorming activities so you can facilitate your own team.

These are best purchased as a site license – companies pay a monthly fee and get a certain combination that works for them. Eg: 1 x Ideas While You Sleep a week; 1 x Ideas With you a month; unlimited Ideas Via You.

We lead businesses down the Path to Innovation (see graphic). You bring your business challenge and we’ll show you how to use creative thinking techniques to generate ideas, then how to find the best ones and set a plan to implement them.

What was the most difficult part in getting your business off the ground?

Transitioning from what my clients and the marketplace knew of me – Ms Megabyte, the technology whizz.

Has any part of your business gone down a different path than you first anticipated?

a) leaving Ms Megabyte behind (because people just didn’t need as much help with technology as they had done previously–  the answers are easy to find on Google these days and technology isn’t as annoying)

b) With Ideas Culture, we initially started out running sessions to teach people how to run their own sessions in the workplace. But we found people just were not doing it after we left. We discovered people felt it was out of their comfort zone, so we had to come up with some less expensive ways they could use us more regularly.

What do you enjoy most about running your business?

My own hours. Working from home which I don’t think I’ll ever give up.. although I do daydream about whizzing into my office, throwing my coat in one direction, taking a clipboard from an assistant and signing something, ordering coffee, sitting down behind a huge desk in a gorgeous corner New York office… (think: Devil Wears Prada)

Do you belong to any networks that have helped you grow your business?

National Speakers Association – my colleagues there have been extremely helpful and supportive during my topic change from technology to ideas.

Twitter is an endless source of support, answers and enrichment.

What are your future goals for Ideas Culture?

Continue our social media strategy to build the brand internationally. To publish a book. To systemise the Ideas While You Sleep process so it can run with as little hands-on as possible. To create regular webinars and e-learning content.

What advice would you give another woman wanting to start a business of her own?

You have brains in your head,

You have feet in your shoes,

You can steer yourself in any direction you choose.

Out there, things can happen,

And frequently do!

To people as brainy, and footsy as you.

(Dr Suess from Oh The Places You’ll Go)

Just start slowly – you’ll soon prove to yourself that you can do it. Once you build up that confidence a tiny bit, the world is your oyster.

Readers of Her Business Life can gain a 50% discount at Ideas Culture!

Just use the promotion code 50off to discover amazing new directions for your business.