Why bother with creativity?
Children create freely.
Along the way to adulthood, many of us put our creativity aside– creativity is for kids or for artists– not for us.
Our creativity was a sunlit time during childhood, filled with mudpies, makeshift cubby houses, paintings pinned to the wall, endless adventures and a belief that we could be anything we wanted to be.
Somehow, creativity became less of who we were as we grew older– we shoved it into a compartment and called it a hobby (if we even had time for it at all.)
Worse, life taught us a few things about creativity:
Creating is risky.
People might not understand the concept, might not value the passion behind it, might not share the same viewpoint.
Creating is dangerous.
People often resist change, resist new thoughts, dislike challenges.
Creating is stupid.
People think creating is either for kids or for people who are too lazy to value hard work.
So why bother with creativity?
We have an innate need to create.
To build, design or put something new into place.
To find better ways of doing things.
To paint a picture in words, or to paint a picture that words cannot express.
To reach within ourselves and show the world your inner self.
Creativity can mean working smarter, not harder.
Creative thinking often leads to better, faster, safer, cheaper and more productive ways of doing things.
In business terms, this means spending more time working on your business, not in it. It means finding ways of working less, but realising more profits. It means maintaining passion and vision for your business.
Open your mind to creative process
Put aside any old beliefs about creativity.
Learn to use filters to grow into your creative best.
We’ll be adding lots of articles, tools and resources to help you develop your creative best over the coming months!
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As an editor and writer, Anni has worked freelance and for various websites. Being self-employed with young children, Anni understands the balancing acts needed for juggling work and family.
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